After the successful first edition of the training program in the NGO House during the autumn of 2018, we ended the year with the conviction that targeted efforts to increase the capacity of non-governmental organizations are essential to promote a stable environment for the development of civil society organizations in Bulgaria. The shared views of lecturers and participants from the previous edition of the program encouraged us to continue and, with the coming of spring, today we announce the Spring Training Program which will be held this spring in our well-known NGO House.

The House of Civil Organizations (known as the NGO House) was launched up by BCNL in 2015, as a home to a number of civic organizations and activists, united by the general idea that civil society needs support and development and sharing similar values ​​and initiatives. Apart from a co-working space, the NGO House has established itself over time also as a space where interesting events and useful trainings are held.

The Spring Training Program will take place between April and June 2019 in three modules, each of which consists of three sessions. A lecturer in each of the modules will be established in his professional field.

“Innovative Thinking – Creative and Effective” is the first learning module devoted to the different thinking patterns, the assimilation of which will help us apply creative techniques to recognize and develop new opportunities. Leading the module are Bilyana Bogdanova and Susanna Chakarova. Susanna is a certified business coach and career consultant with great practical experience in human resources, and Billyana is a professional with deep and varied experience in marketing, business development and management. Both believe in lifelong learning and share the need to place the person at the center and develop their inner potential and creative power.

The Sessions on Innovative Thinking are on the following topics: Creative Thinking: It Is Not a Talent, It Can Be Learnt – April 3, 2019; Critical Thinking: How to Take Conscious and Effective Decisions – May 8, 2019; Thinking Through Flower Hats: Practical Module for Types of Thought Models – June 4, 2019

“Marketing for NGOs” – the second training module – focuses on building marketing strategis and setting goals, choosing channels for event promotion and marketing tools. The host of the module is Baycho Georgiev, who is a marketing expert with experience in the sphere of the non-governmental sector (IYAC BULGARIA, National Youth Forum, 9 Academic Business Academy – product of the Nine Foundation) and in the software products (he worked as a marketing specialist in companies such as Karoll Financial Group, pCloud and Nemesis Software, and is currently the marketing manager of the Bulgarian start-up company Coursedot.

The Marketing Sessions for NGOs are on the following topics: Strategy and Goals – April 16, 2019; Promotion of Event: Which Channels for Which Audience – May 14, 2019; Marketing Tools: Blog, Social Networks, Television – June 11, 2019.

“Creative Writing” – the third training module will look at the specifics of writing about social causes, namely: formulating a precise message, reaching the target audience and engaging it. Leader of this module is Zarina Vassileva – Master in Law and Journalism, currently PhD student at Sofia University “St. Kliment Ohridski “(with a study focused on the efficiency of social causes in the online environment) and a certified trainer in Digital marketing, Digital branding and Copywriting. Zarina has over ten years of experience as a volunteer and associate in the NGO sector and is the author of publications on social and social causes, charity, education and health.

The Creative Writing module consists of the following sessions: Attraction: the title that stops and keeps an eye on – April 11, 2019; Message: The text that excites and leads to concrete actions – May 30, 2019; Plan: The Content Strategy builds trust and achieves results – June 6, 2019

How to take part?
All the training sessions will be held at the NGO House /Sofia, 3 Hristo Belchev str., 1st floor/, with starting time: 6 pm. and duration – between 90 and 120 minutes.

The price for participation in one session is 20 BGN. If three sessions are attended, the total value for the three sessions is 50 BGN. Pre-registration and payment of the relevant fee are required – places are limited.
Agenda of trainings, conditions for participation and schedule of their implementation.

Welcome! We are expecting you!

Additional information about the Spring Training Program can be obtained by Radina Banova, e-mail: radina@bcnl.org and on phone: +359 2 981 66 17